....because that is what we first learned about Panerai and the history of the brand.
We think back to the Marina Militaire, Dino Zei, Mario Paci, Mrs. Panerai, Decima Mas, La Spezia, and so many other historical names and places that we learned about when we got into the brand.
I believe that Panerai as a company has decided to get away from the remarkable history during the "Cartierization" of selling a watch that can be thought of as more of a trend than a historical diving watch.....or in the case of the Mare Nostrum, officer's watch.
It is due to this "Cartierization" that the newer Contemporary models have become the models of choice TODAY but, as long as the flame stays alive, many people will learn to understand what got us to this point in time and they will take a hard look at the "timeless" pieces of the Historical Panerai Brand.
Elliot
www.tcstraps.com
1.877.34.WATCH
Thursday, November 29, 2007
Friday, November 9, 2007
Euro's, Dollars and Panerai......
Every day we see the Euro going up and the Dollar going down.
As I write this the USD is $1.46 for each Euro. An all time high (err low?) We know that European companies base their revenue on their currency but to raise prices to lessen the shortfall also reduces the amount of product sold.
Mercedes has absorbed the price differential to a certain degree. Companies like Nestle, Volkswagen, Siemens, Ing and so many more have had a rough 2006/7. They may find revenue has gone up but costs have increased more rapidly.
Luxury goods conglomerates like Richmont, Louis Vuitton Moet Hennesey can raise prices only so much without affecting the amount of goods they can move. Their production machines may be able to turn out more product than the market place can absorb.
Funneling on down to the watch market that we Enthusiasts enjoy every day changes the paradigm for so many as their watches become out of reach "OOR" with each and every price increase. Science says that water finds its own level. What axiom fit the watch market if the economy of many nations slows down and discretionary income decreases dramatically?
Let's hope that every thing settles down. That the housing market and mortgage problems turn around and we again find ourselves pursuing the next purchase of our beloved watches.
As I write this the USD is $1.46 for each Euro. An all time high (err low?) We know that European companies base their revenue on their currency but to raise prices to lessen the shortfall also reduces the amount of product sold.
Mercedes has absorbed the price differential to a certain degree. Companies like Nestle, Volkswagen, Siemens, Ing and so many more have had a rough 2006/7. They may find revenue has gone up but costs have increased more rapidly.
Luxury goods conglomerates like Richmont, Louis Vuitton Moet Hennesey can raise prices only so much without affecting the amount of goods they can move. Their production machines may be able to turn out more product than the market place can absorb.
Funneling on down to the watch market that we Enthusiasts enjoy every day changes the paradigm for so many as their watches become out of reach "OOR" with each and every price increase. Science says that water finds its own level. What axiom fit the watch market if the economy of many nations slows down and discretionary income decreases dramatically?
Let's hope that every thing settles down. That the housing market and mortgage problems turn around and we again find ourselves pursuing the next purchase of our beloved watches.
Friday, September 7, 2007
Panerai Enthusiasts.....the New Breed!
It is good to see so many new "faces" enjoying the Wonderful World of Panerai watches.
I remember back when I received my first Panerai and was looking forward to all the straps and accessories: Panerai Watch Box, Ships, Maile Subs, Watch Straps, Buckles. Each day was a new adventure as to what I would learn and the people I would meet.
It took a short while to learn the history of the brand and wondered why it took so long to catch on to this Panerai Watch Lifestyle. There were so many "Pioneers" that got in early and wore Pre-Vendome Panerai and even some that bought the A/B series after Richmont took over the brand.
One of my biggest fears is that with all the Contemporary models that have hit over the past couple of years the "New Faces" will not invest the time to learn about what brought all the Panerai Enthusiasts up to this point in time deep in History dating back to 1860.
One thing I have seen is the thirst for straps as people see how much fun it can be to change the look of a watch or the look of an outfit just by changing the strap on their Panerai. Very few watches lend themselves to the ease of changing straps as well as the assortment of leathers available to Dress Up or Dress Down each individual's Panerai.
I guess every hobby has its "Passages" (sorry for that Gail Sheehy) and I see us going through one right now as the cycle continues for one group and just begins for another.
Regards
Elliot
I remember back when I received my first Panerai and was looking forward to all the straps and accessories: Panerai Watch Box, Ships, Maile Subs, Watch Straps, Buckles. Each day was a new adventure as to what I would learn and the people I would meet.
It took a short while to learn the history of the brand and wondered why it took so long to catch on to this Panerai Watch Lifestyle. There were so many "Pioneers" that got in early and wore Pre-Vendome Panerai and even some that bought the A/B series after Richmont took over the brand.
One of my biggest fears is that with all the Contemporary models that have hit over the past couple of years the "New Faces" will not invest the time to learn about what brought all the Panerai Enthusiasts up to this point in time deep in History dating back to 1860.
One thing I have seen is the thirst for straps as people see how much fun it can be to change the look of a watch or the look of an outfit just by changing the strap on their Panerai. Very few watches lend themselves to the ease of changing straps as well as the assortment of leathers available to Dress Up or Dress Down each individual's Panerai.
I guess every hobby has its "Passages" (sorry for that Gail Sheehy) and I see us going through one right now as the cycle continues for one group and just begins for another.
Regards
Elliot
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