True History of Panerai in a strap........

Mario Paci Special Edition...1938 "Productione Originale"

You can't find a strap for Panerai watches that is any more Historic than this Special Edition from Mario Paci.....why?

1. Leather from the 1930's originally used on straps for Panerai Watches

2. Made in the same Factory as the OEM straps for Panerai from 1938 to 1997

3. The same leathers used on the Vintage watches such as the ORIGINAL California dial watches

4. Made is the same style as the Straps in 1938 with oversized keepers, open buckle slots and more

5. GPF-MOD Flat buckle reproduced to look like the Originals

6. Certificate of Origin signed personally by Mario Paci, former Chief Engineer of Panerai, compare the signature to the libretto's of the Pre-V watches.

7. A true collector's piece of the wonderful history of Panerai








A Mario Paci strap is simply the best. Quality, workmanship and History like no other.


Thank you


Elliot

Good news!...Giovanni e Figlio® is now officially a Registered USPTO trademark

...for use on straps and leather....it now joins Mario Paci Straps® as Registered Trademarks in the United States Patent and Trademark office......

Thank you

E

Visit TC Straps for the largest selection of straps for Panerai Watches

Mario Paci.com for the Finest Hand Made straps in the world!

The "A" series.....renewed interest by more people....

....Panerai are realizing that there is so much history to the brand.

From its roots in Florence Italy in 1860...to the start of watchmaking in the 1930's to the rennaissance of the company under Col. Dino Zei and the watches of the early 1990's...people see that the original "Richmont" pieces from 1997-1998 are the "Pearls in the Oyster."


Because tritium was allowed to be used in those years, we have dials that show the true dials and replicate the watches of yesteryear.

The "A" and "B" series are starting to take off AGAIN.....the first time, after the initial offering, was back in 2003-4 when they jumped considerably as the marketplace grew faster than the Original Production.

Now I see it happening again. The logo's (5218-201A) have reached mid $30K.....the PVD Pam 9A (only 200 pieces) are now at $17,000. The 2A which is the SS shiny version of the 9A (well, you know what I mean as I think the 9a is totally fantastic) has reach upwards of $12K.....the 1A is a ways back but statrting to pick up steam as it has gone through the $7-8K range and, IMHO will be a $9k by Springtime.

Why? Supply and demand is the obvious catch phrase. And, yes, the marketplace determines the value of each series. So I guess it is safe to say with so many more people understanding the Value of these collector's items in addition to those who already are in the know...il Conoscenti, the prices will only go higher and higher and higher......

Just ask the people who purchased the Panerai Logo watch 3 years ago for $11,000.

Thank you

Elliot

Why do so many of us like handwind Panerai....

....because that is what we first learned about Panerai and the history of the brand.

We think back to the Marina Militaire, Dino Zei, Mario Paci, Mrs. Panerai, Decima Mas, La Spezia, and so many other historical names and places that we learned about when we got into the brand.

I believe that Panerai as a company has decided to get away from the remarkable history during the "Cartierization" of selling a watch that can be thought of as more of a trend than a historical diving watch.....or in the case of the Mare Nostrum, officer's watch.

It is due to this "Cartierization" that the newer Contemporary models have become the models of choice TODAY but, as long as the flame stays alive, many people will learn to understand what got us to this point in time and they will take a hard look at the "timeless" pieces of the Historical Panerai Brand.

Elliot
www.tcstraps.com

1.877.34.WATCH

Euro's, Dollars and Panerai......

Every day we see the Euro going up and the Dollar going down.

As I write this the USD is $1.46 for each Euro. An all time high (err low?) We know that European companies base their revenue on their currency but to raise prices to lessen the shortfall also reduces the amount of product sold.

Mercedes has absorbed the price differential to a certain degree. Companies like Nestle, Volkswagen, Siemens, Ing and so many more have had a rough 2006/7. They may find revenue has gone up but costs have increased more rapidly.

Luxury goods conglomerates like Richmont, Louis Vuitton Moet Hennesey can raise prices only so much without affecting the amount of goods they can move. Their production machines may be able to turn out more product than the market place can absorb.

Funneling on down to the watch market that we Enthusiasts enjoy every day changes the paradigm for so many as their watches become out of reach "OOR" with each and every price increase. Science says that water finds its own level. What axiom fit the watch market if the economy of many nations slows down and discretionary income decreases dramatically?

Let's hope that every thing settles down. That the housing market and mortgage problems turn around and we again find ourselves pursuing the next purchase of our beloved watches.

Panerai Enthusiasts.....the New Breed!

It is good to see so many new "faces" enjoying the Wonderful World of Panerai watches.

I remember back when I received my first Panerai and was looking forward to all the straps and accessories: Panerai Watch Box, Ships, Maile Subs, Watch Straps, Buckles. Each day was a new adventure as to what I would learn and the people I would meet.

It took a short while to learn the history of the brand and wondered why it took so long to catch on to this Panerai Watch Lifestyle. There were so many "Pioneers" that got in early and wore Pre-Vendome Panerai and even some that bought the A/B series after Richmont took over the brand.

One of my biggest fears is that with all the Contemporary models that have hit over the past couple of years the "New Faces" will not invest the time to learn about what brought all the Panerai Enthusiasts up to this point in time deep in History dating back to 1860.

One thing I have seen is the thirst for straps as people see how much fun it can be to change the look of a watch or the look of an outfit just by changing the strap on their Panerai. Very few watches lend themselves to the ease of changing straps as well as the assortment of leathers available to Dress Up or Dress Down each individual's Panerai.

I guess every hobby has its "Passages" (sorry for that Gail Sheehy) and I see us going through one right now as the cycle continues for one group and just begins for another.

Regards

Elliot